BMA’s Annual Conference 2007

What: “Top 10 Email Campaign Tactics to Implement Tomorrow”
When: Thursday, June 14, 2 p.m. – 3 p.m.
Where: The Venetian, 3355 Las Vegas Blvd. South; Las Vegas, Nevada

Joel Book, Director of eMarketing Education at ExactTarget, will discuss the value of using email to drive sales and keep customers connected to brands. He will explain what “customer engagement metrics” are, how to calculate them and how to apply them for advanced list segmentation and targeting. He will also share examples of effective email marketing and key factors for success.

About Joel Book
An industry veteran with more than 30 years of experience in database marketing, Joel Book serves as ExactTarget’s “eMarketing Evangelist” and delivers more than 50 seminars and keynote presentations annually on the effective use of email for marketing, sales and customer service.

Prior to joining ExactTarget in 2004, Book headed Book & Company and consulted with agencies and corporations on strategy and technology for relationship marketing. In 2000, he joined PrimeResponse, a leading provider of high-performance campaign management software, where he served as Director of CRM Consulting. Before joining PrimeResponse, Book was Director of the Integrated Marketing Solutions practice for DiaLogos, a consultancy specializing in eMarketing solutions for customer acquisition and retention.

About ExactTarget
ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 5,500 organizations worldwide, including Anthem Blue Cross and Blue Shield, The Home Depot, Scotts Miracle- Gro Company, Delta Faucet, and CareerBuilder.com, rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise.

ExactTarget is a recognized technology leader. In 2006, the company was highly ranked in both the Inc. 500 and the Deloitte Fast 500. For the last three years, ExactTarget ranked highest in market suitability by JupiterResearch based on the solution’s usability, strong feature set and API. ASPnews, the world’s premier source of news and analysis for and about the Application Service Provider (ASP) and Web services industry, ranks ExactTarget as one of world’s 25 leading service providers for the ASP, Software-as-a-Service (SaaS), Web Services, Service-Oriented Architecture (SOA) and Utility Computing industries.

ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com/.