Pharmaceutical companies, struggling to forge meaningful relationships with patient and physician audiences, look to customer relationship management (CRM) to get the job done.

Establishing one-on-one relationships with key customers is a goal for most companies. In the pharmaceutical sector, however, government regulations and public skepticism hamper the growth of such connections. According to research firm Cutting Edge Information, however, new CRM initiatives track interactions with different audiences and help companies better understand their key customers. (more…)