INR Media Network


 

New Study Highlights Emotional and Business Impact of Bad Customer Experiences

9:23 pm   -   January 17th, 2007

According to a new Harris Interactive study sponsored by RightNow® Technologies (Nasdaq: RNOW – News), customers swear, shout, get headaches, and even cry as a result of negative experiences with the companies they buy from. The Customer Experience Impact Report reveals how bad experiences tangibly affect both customers and companies. It also indicates that providing positive customer experiences is a fundamental requirement for market success. (more…)


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