Forrester Research Names Oracle’s Siebel CRM Professional Edition a Leading Mid-Market CRM Suite
Forrester Research, a leading independent research firm, has recognized Oracle’s Siebel CRM Professional Edition as having the strongest current offering in the latest Forrester Wave Evaluation: Midmarket CRM Suites, Q1 February 2007. Forrester also names Oracle’s Siebel CRM On Demand as a leader in this recent report see – www.oracle.com/corporate/press/2007_feb/oraclecrmondemandforresterfeb07.html.
“Oracle’s Siebel CRM Professional Edition’s product roadmap focuses on usability, reduced total cost of ownership and enhanced support for key verticals such as financial services, communications and public sector,” reported Forrester Analyst Liz Herbert. “The product’s best-in-class functionality, strong customization capabilities and enterprise-class integration tools make it a good choice for larger, more complex midmarket deployments that don’t require a full breadth of the enterprise edition.”(1)
To assess the state of the CRM market, Forrester analyzed strengths and weaknesses of the leading mid-market CRM suites vendors across approximately 490 criteria in three areas of current offering, strategy and market presence.
“We are pleased that our CRM product, Siebel CRM Professional Edition, was named a leader,” said Oracle Vice President of CRM Products Mike Betzer. “Oracle continues to invest in CRM by demonstrating a leading offering for our customers.”
(1) The Forrester Wave(TM): Midmarket CRM Suites, Q1 2007 by Liz Herbert
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