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On-Demand CRM – How to Make it Work

3:24 pm   -   November 29th, 2006

Prospect Development Management for On-Demand CRM

Can these new tools solve sales teams’ old problems?

by Timothy Ramos

Wednesday, November 01, 2006

In an effort to make your sales team more effective, you invest a chunk of money licensing a new on-demand CRM system. The result? Your reps don’t use it, or they use it just for forecasting because they are required to. So you spend more money buying market intelligence from a variety of data providers. The result? Your reps have to search multiple online and offline sources for the details they want. And because there’s no simple way to input their research into the CRM system, the market intelligence information never makes its way there either–therefore losing its value.

Sound familiar??? Read on….

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