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Start to Finish CRM

2:59 pm   -   November 30th, 2006

Going End-To-End with CRM

By Elizabeth Millard

November 29, 2006 10:24AM

Implementing an end-to-end CRM system takes planning and a shared goal, but the actual technology doesn’t have to involve particularly heavy lifting, says Oracle’s Mark Woollen. Many CRM vendors have added integration tools over the last few years, and can work with companies to create customized end-to-end strategies.

Customer Relationship Management software, which is better known these days simply as CRM, can be beneficial to many parts of an enterprise, particularly by helping sales reps and service personnel track information about customers and prospects. But it’s putting the pieces together, extending beyond the basic functionality and establishing connections from end-to-end throughout the enterprise that can really make for more powerful processes.

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